Clova Fyfe
CORPORATE REPUTATION
AND PUBLIC AFFAIRS
Helping you navigate Policy, Reputation and Influence
I am a senior Corporate Affairs and Government Relations professional with a proven track record of delivering policy change and enhancing reputation for some of the UK’s most high-profile organisations. I bring extensive experience from both in-house and agency roles, spanning a range of complex, regulated sectors including telecommunications, clean tech and sustainability, health and diagnostics, science and technology, and creative industries.
My in-house career includes senior roles at BT, the UK’s national lottery operator, Camelot, and the BPI, the trade association for the UK’s record industry. Most recently I spent six years leading the award winning Public Affairs practice at Brands2Life, advising global clients on reputation, policy and strategic engagement at the most senior level.
I am a trustee board member of the National Academy for Social Prescribing, supporting and advising the executive team on effective programme delivery.
Accustomed to operating in fast-paced, high-pressure environments, I have extensive experience managing complex political, regulatory and reputational issues. Working with senior stakeholders across business, government, and industry, I have an excellent track record of driving integrated public affairs and communications strategies that deliver commercial and policy outcomes.
Partnering with Purpose
I work with organisations that value senior counsel, clear thinking, and the ability to bring strategy and execution together. Whether you require discreet support for a specific issue or long-term strategic guidance, I bring experience, integrity, and a commitment to excellence.
Senior-Level Strategic Counsel
Providing tailored advice to help you anticipate and navigate complex challenges,
safeguard reputation and influence policy.
Policy Advocacy
Developing strategies to shape policy and regulatory outcomes aligned with your business goals.
Message Development
and Alignment
Crafting clear, consistent messaging that resonates with your key stakeholders to ensure your organisation’s position is compelling.
Political Monitoring
and Intelligence Reports
Delivering political and regulatory insights to ensure your business is proactive in addressing emerging risks and opportunities.
Stakeholder Mapping
Identifying and prioritising critical stakeholders, helping you focus your engagement on those who matter most to your business.
Comprehensive Policymaker Engagement Programmes
Designing and executing targeted engagement programmes to build and maintain strategic relationships with key stakeholders.